Wild Heart Floral Graphics

Wild Heart Floral is a small locally owned business that needed a more organized design. When I started working with WHF, the owner only had the logo with one vector image of the illustrated flower (created by the talented Jill Unrau). I was able to take the logo and created several versions of it to fit different social media images and print advertising. I also worked with Wild Heart Floral’s owner, Kaylie to create an inspiration board for the aesthetic she wanted to pursue with WHF.

Based on the aesthetic and the images found, I created a color theme and chose fonts that would fit. I was able to use these colors to work on several different icons. In addition to this, I illustrated a pattern that could be used by the business for marketing materials.